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The purpose of the article is to illustrate the main changes in SEO that await us in 2021 and how we can address them to position ourselves first on Google. Web marketing is a world in constant evolution. The beginning of the year is the ideal time to make plans and to analyze market strategies and upcoming news. Just at the end of last year, in full health emergency due to the Coronavirus, Google delighted us with the launch of a new big update. Therefore, it is time to ask ourselves: what news awaits us for SEO in 2021? What does Google want to reward