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This is one of the most common questions that brands and business owners have when it comes to digital marketing. Many people have heard of SEO and it seems to be an accepted practice ever since the Internet went mainstream. If you’re reading this, there’s a good chance that you’re considering incorporating SEO into your business. In this day and age, is it still a viable marketing strategy?
That’s a big, resounding YES!
SEO is far from a “magical” solution that will put your business on the map overnight. However, it’s hard to deny that there’s a lot of benefits for your business with a successful SEO campaign. If you’re looking for a top-rated SEO agency that will take your campaign to a whole new level, you’ve come to the right place. Get in touch with us online to talk about your custom SEO strategy.
How Does SEO Work?
When a user inputs a keyword or phrase in a search engine like Google or Bing, it will display a list of websites that satisfy the query. That particular list is referred to as the search results. At the top of the search engine results page (SERP), you’ll see the paid ads that are provided by the search engine themselves such as Google Ads, Bing Ads, and more. The rest of the websites from the listing that are not labeled as “Ad” are the organic search results.
After a query has been entered, the search engines will analyze the search term and will try its best to provide the most relevant websites for the user. The main objective of SEO is for your website to be listed on the first page of the results – the higher the rank, the better. According to various surveys, 75% of online users don’t bother scrolling past the first page of the results. Therefore, there’s very little to no point in your marketing efforts if your website doesn’t show up on the first page.
On the first page alone, the first five organic results account for 67.60% of all the clicks. To obtain a high search ranking, it is used to optimize your website for your targeted keywords. Search optimization is a complex process and it takes a long time before you’ll see the results.
What is Search Engine Optimization?
Search engine optimization as it’s commonly called is the process of driving organic traffic to a website or landing page.
To understand SEO, we must first define organic traffic. The term “organic traffic” refers to the visits received by your website through unpaid search results, thus it’s called organic. As opposed to paid traffic that is generated through paid ads, organic traffic is purely sourced from organic search results. This means that visitors found your website by searching for certain keywords in search engines like Google or Bing. Basically, it’s traffic that didn’t come from referral links, paid ads, or other websites.
The facet of digital marketing that focuses on generating organic traffic is called SEO.
When done right, it will improve your search engine rankings which can result in organic leads for the products and services that you offer. For instance, the marketer can publish a high-quality and informative blog post and optimize it for SEO. The article will help generate traffic that may result in a purchase decision.